You've built a great site with the latest features. Links, graphics you've got it all.
Now you just have to wait for your millions of visitors to arrive.
Unfortunately, this just doesn't happen on the wonderful WWW. If your site doesn't recieve the right promotion, your visitors will be few and far between. Submitting to the search engines may not be enough. Submitted incorrectly, with the wrong keywords, tags, or whatever may leave you at the bottom of the heap.
There are plenty of tools you can use for FREE to improve both your site's placement and appearance. Find the tool(s) that suit you, and get going!